CEA case study

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Cultural Experiences Abroad (CEA) specializes in foreign study programs for college students from the United States and Canada, annually enrolling about 4,000 students at campuses in 15 countries. With such widespread opera- tions, it can be a challenge to make good decisions about where to spend financial resources and how to price services at each location. For CEA, planning was especially difficult because corporate planners had no reliable information about actual costs.